Selected work

Onyx

An identity system built so the hundredth asset still looks like the first.

SectorHospitality
Year2023
Duration4 months
Onyx
The challenge

A brand that looked different in every market because every market was producing its own assets from a PDF.

Our approach

We built an identity as a system — tokens, typographic scale, motion rules, and templates the local teams could actually use — then rolled it out across the storefront and campaign surfaces.

The outcome

Local teams ship their own work and it still reads as one brand.

Onyx — 1
Onyx — 2
Results
9markets on one system
−65%asset production time
1source of truth

Note: the case studies below are placeholder entries used while the real portfolio is being prepared. Names are internal codenames and figures are illustrative.

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