Selected work

Aurora

A multi-market storefront rebuilt from the checkout backwards.

SectorRetail
Year2025
Duration7 months
Aurora
The challenge

A catalogue spread across four markets on a platform that could not be extended without breaking one of them. Peak traffic was handled by turning features off.

Our approach

We rebuilt the storefront headless, moved catalogue operations into a single pipeline the client's own team could run, and rewrote the checkout around measured drop-off rather than internal preference.

The outcome

One platform, four markets, no seasonal feature freeze. The team now ships catalogue changes without engineering involvement.

Aurora — 1
Aurora — 2
Results
3.4×faster time to publish a campaign
−41%checkout abandonment
0peak-season incidents

Note: the case studies below are placeholder entries used while the real portfolio is being prepared. Names are internal codenames and figures are illustrative.

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